This research presented in this paper focused on choice, complexity and simplicity of customized size label. It attempts to answer questions such as: What is the meaning of customization in the apparel industry and how can size labelling be put to use? Do people expect more information from a...

This proceedings volume presents the latest research from the worldwide mass customization, personalization and co-creation (MCPC) community bringing together new thoughts and results from various disciplines within the field. The chapters are based on papers from The MCPC 2015 Conference where...

Purpose – The purpose of this paper is to show that a new size labelling system based on the data gathered by [TC] 2 in the S ize USA, Let's Size up America survey would better serve the female population than the system currently in use. Design/methodology/approach – Based on previous...