Discard ‘One Size Fits All’ Labels! Proposal for New Size and Body Shape Labels to Achieve Mass Customization in the Apparel Industry
Year of publication: |
2010
|
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Authors: | Faust, Marie-Eve ; Carrier, Serge |
Publisher: |
[S.l.] : SSRN |
Subject: | Bekleidungsindustrie | Clothing industry | Warenkennzeichnung | Product labelling | Mass Customization | Mass customization | Konsumentenverhalten | Consumer behaviour |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: HANDBOOK OF RESEARCH IN MASS CUSTOMIZATION AND PERSONALIZATION, Frank T. Piller, Michell M. Tseng, eds., World Scientific Publishing, 2009 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 30, 2009 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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