Purpose – The purpose of this article is to examine how often urban children in mainland China interact with different types of retail shops, how they learn about new products and services, and their attitudes toward different sources of product information. Design/methodology/approach – A...

Purpose – The current study aims to examine how media ownership, media usage and attention to advertising vary among urban and rural children in Mainland China and also to collect information about the contexts of media usage and time spent on various activities including media usage....

Purpose – The purpose of this paper is to explore Chinese adolescents' engagement in social comparison of material possessions using qualitative inquiries. Design/methodology/approach – In total, 64 Chinese adolescents aged 13‐17 were face‐to‐face interviewed. They were asked whether...

Purpose – This study investigates household access to traditional and new media, media exposure, time spent on media and other activities, and attention to advertising among rural children in mainland China. Design/methodology/approach – A survey of 1,008 rural children ages six to 13 in...

Purpose – The present study aims to examine girls' perception of gender roles and gender identities in Hong Kong. Design/methodology/approach – A total of 16 girls aged 10 to 12 were asked to take pictures from the media that could illustrate “what girls or women should or should not be; and...