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How do loyalty programs affect goodwill? : an optimal control approach
Górajski, Mariusz; Machowska, Dominika - In: 4OR : a quarterly journal of operations research 17 (2019) 3, pp. 297-316
Persistent link: https://www.econbiz.de/10012109164
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Alternatieve benaderingen van het media-selectie en -planningsprobleem
Dekimpe, Marnik G. - 1988
Persistent link: https://www.econbiz.de/10000750969
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Multiperiod multiproduct advertising budgeting : stochastic optimization modeling
Beltran-Royo, Cesar; Escudero, Laureano F.; Zhang, H. - In: Omega : the international journal of management science 59 (2016), pp. 26-39
Persistent link: https://www.econbiz.de/10011439728
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Chance constrained optimization for targeted internet advertising
Deza, Antoine; Huang, Kai; Metal, Michael R. - In: Omega : the international journal of management science 53 (2015), pp. 90-96
Persistent link: https://www.econbiz.de/10010506262
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Dynamic pricing and advertising of perishable products with inventory holding costs
Schlosser, Rainer - In: Journal of economic dynamics & control 57 (2015), pp. 163-181
Persistent link: https://www.econbiz.de/10011574611
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Optimal keyword bidding in search-based advertising with budget constraint and stochastic ad position
Küçükaydin, Hande; Selçuk, Barış; Özlük, Özgür - In: Journal of the Operational Research Society 71 (2020) 4, pp. 566-578
Persistent link: https://www.econbiz.de/10012216692
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Turner optimizes the allocation of audience deficiency units
Carbajal, José Antonio; Chaar, Wes - In: Interfaces : the INFORMS journal on the practice of … 47 (2017) 6, pp. 518-536
Persistent link: https://www.econbiz.de/10011784201
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Robust optimization for spread quality and shortfall in guaranteed targeted display advertising planning
Dai, Wenqiang; Liu, Min; Chu, Chengbin; Liu, Ming - In: Computers & operations research : an international journal 161 (2024), pp. 1-17
The problem addressed in this paper is the impression allocation planning of Guaranteed Targeted Display Advertising … (GTDA) problem in online display advertising market. In this problem, a publisher desires (1) an even spread of impressions …
Persistent link: https://www.econbiz.de/10014557765
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Cutting and packing in production and distribution : a typology and bibliography
Dyckhoff, Harald; Finke, Ute - 1992
Persistent link: https://www.econbiz.de/10000842330