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Heuristiken in der Produktpolitik
Steiner, Winfried J.; Hruschka, Harald - In: Innovationen im sektoralen Marketing : Festschrift zum …, (pp. 163-181). 2005
Persistent link: https://www.econbiz.de/10002969643
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Ellipsoidal methods for adaptive choice-based conjoint analysis
Sauré, Denis; Vielma, Juan Pablo - In: Operations research 67 (2019) 2, pp. 315-338
Persistent link: https://www.econbiz.de/10012022351
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Development of utility function for vehicle insurance : comparison of logarithmic goal programming method and conjoint analysis method
Natesan, Sumeetha R.; Dutta, Goutam - 2020
Persistent link: https://www.econbiz.de/10012694200
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General Motors optimizes vehicle content for customer value and profitability
Wu-Smith, Peiling; Keenan, Philip T.; Owen, Jonathan H.; … - In: INFORMS journal on applied analytics 53 (2023) 1, pp. 59-69
Persistent link: https://www.econbiz.de/10014294008
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Health service design with conjoint optimization
Wang, Xinfang - In: Journal of the Operational Research Society 70 (2019) 7, pp. 1091-1101
Persistent link: https://www.econbiz.de/10012213597
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Efficient pricing und efficient assortment planning für große Handels- und Dienstleistungssortimente
Zeisel, Stefan - 1999
Persistent link: https://www.econbiz.de/10001594449
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A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne D.; DeSarbo, Christian F. - In: Conjoint measurement : methods and applications ; with …, (pp. 473-504). 2003
Persistent link: https://www.econbiz.de/10001998151
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An efficient algorithm for constructing Bayesian optimal choice designs
Kessels, Roselinde; Jones, Bradley; Goos, Peter; … - In: Journal of business & economic statistics : JBES ; a … 27 (2009) 2, pp. 279-291
Persistent link: https://www.econbiz.de/10003885791
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A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne; DeSarbo, Christian F. - In: Conjoint measurement : methods and applications, (pp. 447-478). 2001
Persistent link: https://www.econbiz.de/10001690283
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Optimal two-level conjoint designs for large numbers of attributes
Kessels, Roselinde (contributor); Goos, Peter (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003618060