Konzepttests mittels bildgestützter choice-based Conjointanalyse
Year of publication: |
1997
|
---|---|
Authors: | Scharf, Andreas |
Other Persons: | Schubert, Bernd (contributor) ; Volkmer, Hans-Peter (contributor) |
Published in: |
Planung & Analyse : Zeitschrift für Marktforschung und Marketing. - Frankfurt, M. : dfv-Mediengruppe, ISSN 0724-9632, ZDB-ID 721476-5. - 1997, p. 24-28
|
Subject: | Kundenanalyse | Customer analysis | Conjoint-Analyse | Conjoint analysis | Produktmanagement | Product management | Theorie | Theory | Convenience Food | Convenience food |
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