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Development of utility function for vehicle insurance : comparison of logarithmic goal programming method and conjoint analysis method
Natesan, Sumeetha R.; Dutta, Goutam - 2020
Persistent link: https://www.econbiz.de/10012694200
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Ellipsoidal methods for adaptive choice-based conjoint analysis
Sauré, Denis; Vielma, Juan Pablo - In: Operations research 67 (2019) 2, pp. 315-338
Persistent link: https://www.econbiz.de/10012022351
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General Motors optimizes vehicle content for customer value and profitability
Wu-Smith, Peiling; Keenan, Philip T.; Owen, Jonathan H.; … - In: INFORMS journal on applied analytics 53 (2023) 1, pp. 59-69
Persistent link: https://www.econbiz.de/10014294008
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A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne D.; DeSarbo, Christian F. - In: Conjoint measurement : methods and applications ; with …, (pp. 473-504). 2003
Persistent link: https://www.econbiz.de/10001998151
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An efficient algorithm for constructing Bayesian optimal choice designs
Kessels, Roselinde; Jones, Bradley; Goos, Peter; … - In: Journal of business & economic statistics : JBES ; a … 27 (2009) 2, pp. 279-291
Persistent link: https://www.econbiz.de/10003885791
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Optimal two-level conjoint designs for large numbers of attributes
Kessels, Roselinde (contributor); Goos, Peter (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003618060
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An efficient algorithm for constructing Bayesian optimal choice designs
Kessels, Roselinde; Jones, Bradley; Goos, Peter; … - 2006
Persistent link: https://www.econbiz.de/10003618071
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Recommendations on the use of Bayesian optimal designs for choice experiments
Kessels, Roselinde; Jones, Bradley; Goos, Peter; … - 2006
Persistent link: https://www.econbiz.de/10003618075
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A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne D.; DeSarbo, Christian F. - In: Conjoint measurement : methods and applications, (pp. 321-345). 2007
Persistent link: https://www.econbiz.de/10003544667
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Heuristiken in der Produktpolitik
Steiner, Winfried J.; Hruschka, Harald - In: Innovationen im sektoralen Marketing : Festschrift zum …, (pp. 163-181). 2005
Persistent link: https://www.econbiz.de/10002969643