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Optimization models for targeted offers in direct marketing : exact and heuristic algorithms
Nobibon, Fabrice Talla; Leus, Roel; Spieksma, Frits C. R. - In: European journal of operational research : EJOR 210 (2011) 3, pp. 670-683
Persistent link: https://www.econbiz.de/10008990051
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Targeting high value customers while under resource constraint : partial order constrained optimization with genetic algorithm
Cui, Geng; Wong, Man Leung; Wan, Xiang - In: Journal of interactive marketing : a quarterly … 29 (2015), pp. 27-37
Persistent link: https://www.econbiz.de/10010509552
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Data Mining als Instrument der Responseoptimierung im Direktmarketing : Methoden zur Bewältigung niedriger Responsequoten
Steinlein, Uwe - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001916076
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Vermeidung von Engpässen bei der Verteilung von Produktproben
Löffler, Michael - In: Marketingprobleme : innovative Lösungsansätze aus …, (pp. 131-140). 1995
Persistent link: https://www.econbiz.de/10001316672
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A matheuristic for a customer assignment problem in direct marketing
Bigler, Tamara; Kammermann, Manuel Stanley; Baumann, Philipp - In: European journal of operational research : EJOR 304 (2023) 2, pp. 689-708
Persistent link: https://www.econbiz.de/10013534557
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A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne D.; DeSarbo, Christian F. - In: Conjoint measurement : methods and applications ; with …, (pp. 473-504). 2003
Persistent link: https://www.econbiz.de/10001998151
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A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne D.; DeSarbo, Christian F. - In: Conjoint measurement : methods and applications, (pp. 321-345). 2007
Persistent link: https://www.econbiz.de/10003544667
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Exact approaches for static data segment allocation problem in an information network
Sen, Goutam; Krishnamoorthy, Mohan; Rangaraj, Narayan; … - In: Computers & operations research : and their … 62 (2015), pp. 282-295
Persistent link: https://www.econbiz.de/10011333982
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Dual objective segmentation to improve targetability : an evolutionary algorithm approach
Balakrishnan, P. V. Sundar; Kumar, Subodha; Han, Peng - In: Decision sciences : DS 42 (2011) 4, pp. 831-857
Persistent link: https://www.econbiz.de/10009405750
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Evaluating performance of image segmentation criteria and techniques
Hochbaum, Dorit S.; Lyu, Cheng; Bertelli, Erik - In: EURO journal on computational optimization 1 (2013) 1/2, pp. 155-180
Persistent link: https://www.econbiz.de/10010394165