The problem of multicriteria choice is considered at the example of marketing researches. The problem is solved in two stages. At the first stage it is necessary to find the alternative which is optimal to the all used criteria. The intermediate stage is the ranging of other alternatives...

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. With the...