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Measurement
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Viswanathan, Madhu
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Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
4
Journal of retailing
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Measurement in marketing
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ECONIS (ZBW)
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1
Measurement error in the operationalization of measurement error : implications for measure and method development
Viswanathan, Madhu
-
1999
Persistent link: https://www.econbiz.de/10001441070
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2
Measurement error and research design : some practical issues in conducting research
Viswanathan, Madhu
- In:
Measurement in marketing
,
(pp. 75-94)
.
2022
Persistent link: https://www.econbiz.de/10013448928
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3
The development and validation of a scale to measure consumers' preference for numerical information
Viswanathan, Madhu
;
Childers, Terry L.
-
1996
Persistent link: https://www.econbiz.de/10000957512
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4
The measurement of intergenerational communications and influence on consumption : scale development, validation, and cross-cultural comparison
Viswanathan, Madhu
;
Childers, Terry L.
;
Moore-Shay, …
-
1996
Persistent link: https://www.econbiz.de/10000959833
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5
Using magnitude estimation scaling in marketing research : an application to understand how consumers quantify product attributes
Viswanathan, Madhu
;
Childers, Terry L.
;
Nagaraj, Sanjay
-
1994
Persistent link: https://www.econbiz.de/10000959861
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6
Commentary on "Common method bias in marketing : causes, mechanisms, and procedural remedies"
Viswanathan, Madhu
;
Kayande, Ujwal
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 556-562
Persistent link: https://www.econbiz.de/10009719238
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