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Malaysia
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International journal of retail & distribution management
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Application of importance-performance analysis (IPA) to formulate customer satisfaction strategies in the direct sales industry in Malaysia
Musa, Rosidah
;
Pallister, John
;
Robson, Matthew
;
Daud, …
- In:
Business strategy series
11
(
2010
)
5
,
pp. 277-285
Persistent link: https://www.econbiz.de/10008662495
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2
Measuring service quality in retail loyalty programmes (LPSQual) : implications for retailers' retention strategies
Nor Asiah Omar
;
Musa, Rosidah
- In:
International journal of retail & distribution management
39
(
2011
)
10
,
pp. 759-784
Persistent link: https://www.econbiz.de/10009376916
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