Measuring service quality in retail loyalty programmes (LPSQual) : implications for retailers' retention strategies
Nor Asiah Omar; Rosidah Musa
| Year of publication: |
2011
|
|---|---|
| Authors: | Nor Asiah Omar ; Musa, Rosidah |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 39.2011, 10, p. 759-784
|
| Subject: | Warenhaus | Department store | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Messung | Measurement | Malaysia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009376916