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Power Brands : Measuring, Making and Managing Brand Success
Riesenbeck, Hajo; Perrey, Jesko - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003411437
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Power brands : measuring, making, and managing brand success
Perrey, Jesko; Freundt, Tjark; Spillecke, Dennis - 2015 - 3., rev. ed.
Persistent link: https://www.econbiz.de/10010473211
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Power brands : measuring, making and managing brand success
Riesenbeck, Hajo; Perrey, Jesko - 2009 - 2., rev., and enhanced ed.
Persistent link: https://www.econbiz.de/10003684389