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Steiner, Michael
10
Helm, Roland
8
Szelig, Antonia
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Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
2
Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
2
Marketing : ZFP ; journal of research and management
2
International journal of product development : IJPD
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
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ECONIS (ZBW)
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1
Identification of unacceptable attribute levels for preference measurement : an empirical comparison of different methods
Helm, Roland
;
Huber, Frank
;
Sattler, Henrik
;
Steiner, …
-
2008
Persistent link: https://www.econbiz.de/10003716931
Saved in:
2
EVAS - a new method for the customer-oriented selection of an Evoked-Set based Attribute-Set for preference measurement
Steiner, Michael
;
Helm, Roland
-
2007
Persistent link: https://www.econbiz.de/10003507838
Saved in:
3
Preference management and unacceptable attribute levels
Steiner, Michael
;
Helm, Roland
;
Szelig, Antonia
-
2011
Persistent link: https://www.econbiz.de/10009157648
Saved in:
4
Identifying unacceptable attribute levels in preference measurement : assessing the methodological differences between and relative performance of common methods
Steiner, Michael
;
Helm, Roland
;
Szelig, Antonia
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10009554427
Saved in:
5
A comparative empirical study on common methods for measuring preferences
Helm, Roland
;
Steiner, Michael
;
Scholl, Armin
;
Manthey, …
-
2004
Persistent link: https://www.econbiz.de/10002230631
Saved in:
6
Nutzung von Eigenschaftsarten im Rahmen der Präferenzanalyse : eine Meta-Studie, Diskussion und Empfehlungen
Helm, Roland
;
Steiner, Michael
-
2006
Persistent link: https://www.econbiz.de/10003243116
Saved in:
7
A customer-based approach for selecting attributes and levels for preference measurement and new product development
Steiner, Michael
;
Helm, Roland
;
Hüttl-Maack, Verena
- In:
International journal of product development : IJPD
21
(
2016
)
4
,
pp. 233-266
Persistent link: https://www.econbiz.de/10011737706
Saved in:
8
A user's guide to the galaxy of conjoint analysis and compositional preference measurement
Steiner, Michael
;
Meißner, Martin
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
2
,
pp. 3-25
Persistent link: https://www.econbiz.de/10011873924
Saved in:
9
Hitting the bullseye : accurately measuring willingness to pay for innovations with open and closed direct questions
Schmidt, Jonas
;
Steiner, Michael
;
Krafft, Manfred
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 383-402
Persistent link: https://www.econbiz.de/10015057469
Saved in:
10
Präferenzmessung : methodengestützte Entwicklung zielgruppenspezifischer Produktinnovationen
Helm, Roland
;
Steiner, Michael
-
2008
Persistent link: https://www.econbiz.de/10003476502
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