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Media industries
Öffentlichkeitsarbeit
13
Public relations
12
Kommunikation
8
Communication
7
Confidence
3
Mediensektor
3
Strategic management
3
Strategisches Management
3
Vertrauen
3
Advertising
2
Beratung
2
Corporate communications
2
Credibility
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Decision making
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Deutschland
2
Germany
2
Glaubwürdigkeit
2
Integrated marketing communications
2
Interessenvertretung
2
Interest group
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Internal communication
2
Interne Kommunikation
2
Marketing management
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Marketingmanagement
2
Organisationstheorie
2
Organization theory
2
Organizational theory
2
Theorie
2
Theory
2
Unternehmensberatung
2
Werbung
2
Authors
1
Brand management
1
Business services
1
Communication management
1
Computerunterstützte Kommunikation
1
Consultancy services
1
Corporate Social Responsibility
1
Corporate culture
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German
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Hoffjann, Olaf
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Handbuch Medienmanagement
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ECONIS (ZBW)
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Journalistik : wie real ist die Medienwirklichkeit?
Hoffjann, Olaf
- In:
Handbuch Medienmanagement
,
(pp. 219-231)
.
2009
Persistent link: https://www.econbiz.de/10003904805
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Public Relations : zwischen Pressearbeit und Legitimationsmanagement
Hoffjann, Olaf
- In:
Handbuch Medienmanagement
,
(pp. 253-262)
.
2009
Persistent link: https://www.econbiz.de/10003904810
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3
Grundlagen der Werbung : Aufmerksamkeitsagent und Grenzgänger
Hoffjann, Olaf
- In:
Handbuch Medienmanagement
,
(pp. 263-273)
.
2009
Persistent link: https://www.econbiz.de/10003904812
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