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~subject:"Media usage"
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Media usage
Advertising effects
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Werbewirkung
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Advertising
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United States
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Sportmarketing
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sports advertising
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Communication
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Betriebliche Budgetierung
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Cheong, Yunjae
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De Gregorio, Federico
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Journal of advertising : official publication of the American Academy of Advertising
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The journal of consumer marketing
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ECONIS (ZBW)
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Evaluating the multivariate beta binomial distribution for estimating magazine and Internet exposure frequency distributions
Cheong, Yunjae
;
Leckenby, John D.
;
Eakin, Tim
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10009009165
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2
Viewer perceptions of television commercials : a conceptual replication
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 612-623
Persistent link: https://www.econbiz.de/10011808331
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