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~subject:"Media usage"
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Media usage
Advertising effects
12
Werbewirkung
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Consumer behaviour
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Belgium
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Fernsehwerbung
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Psychology of advertising
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Cauberghe, Verolien
3
Kazakova, Snezhanka
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Geuens, Maggie
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Hudders, Liselot
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Labyt, Christophe
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Pelsmacker, Patrick de
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Journal of advertising : official publication of the American Academy of Advertising
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Media and convergence management
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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Media convergence and media multitasking
Kazakova, Snezhanka
;
Cauberghe, Verolien
- In:
Media and convergence management
,
(pp. 177-188)
.
2013
Persistent link: https://www.econbiz.de/10009767980
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Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
-
2010
Persistent link: https://www.econbiz.de/10008821769
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3
The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 403-416
Persistent link: https://www.econbiz.de/10011633841
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