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~subject:"Mediennutzung"
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Mediennutzung
Consumer behaviour
9
Konsumentenverhalten
9
Sport
7
Sportmarketing
7
Sports
7
Sports marketing
7
Athletes
6
Sportler
6
USA
6
United States
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Frauen
5
Women
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Personality psychology
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Persönlichkeitspsychologie
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Professional sports
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Profisport
4
Sport event
4
Sportveranstaltung
4
Arbeitsgruppe
3
Celebrity endorsement
3
Celebrity-Werbung
3
Team
3
Advertising effects
2
Ball game
2
Ballsport
2
Brand image
2
Brasilien
2
Brazil
2
Credibility
2
Gender
2
Geschlecht
2
Glaubwürdigkeit
2
Markenimage
2
Media usage
2
Sport management
2
Sport organization
2
Sport policy
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Sportmanagement
2
Sportorganisation
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Fink, Janet S.
2
Larkin, Ben
1
Parker, Heidi M.
1
Trail, Galen T.
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
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ECONIS (ZBW)
2
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Spectator motives : why do we watch when our favorite team is not playing?
Fink, Janet S.
;
Parker, Heidi M.
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
4
,
pp. 210-217
Persistent link: https://www.econbiz.de/10003940620
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2
An examination of constraints and motivators as predictors of sport media consumption substitution intention
Larkin, Ben
;
Fink, Janet S.
;
Trail, Galen T.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011372408
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