An examination of constraints and motivators as predictors of sport media consumption substitution intention
Year of publication: |
2015
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Authors: | Larkin, Ben ; Fink, Janet S. ; Trail, Galen T. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 24.2015, 3, p. 183-197
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Subject: | Mediennutzung | Media usage | Sportveranstaltung | Sport event | Konsumentenverhalten | Consumer behaviour | Fußball | Football | USA | United States |
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