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Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard; Bellman, Steven; Haddad, Hanadi; … - In: Journal of advertising research 50 (2010) 2, pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
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The importance of social motives for watching and interacting with digital television
Bellman, Steven; Schweda, Anika; Varan, Duane - In: International journal of market research : JMRS ; the … 52 (2010) 1, pp. 67-87
Persistent link: https://www.econbiz.de/10003944384
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The residual impact of avoided television advertising
Bellman, Steven; Schweda, Anika; Varan, Duane - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 67-81
Persistent link: https://www.econbiz.de/10003962672
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How coviewing reduces the effectiveness of TV advertising
Bellman, Steven; Rossiter, John R.; Schweda, Anika; … - In: Journal of marketing communications 18 (2012) 5, pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
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Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven; Beal, Virginia; Wooley, Brooke; Varan, … - In: Journal of business research : JBR 120 (2020), pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
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Why do people watch so much television and video? : implications for the future of viewing and advertising
Barwise, Patrick; Bellman, Steven; Beal, Virginia - In: Journal of advertising research 60 (2020) 2, pp. 121-134
Persistent link: https://www.econbiz.de/10012293503