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~subject:"Mediensektor"
~subject:"Theorie"
~subject:"Werbung"
~subject:"World"
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Booz, Allen & Hamilton GmbH <Düsseldorf>
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Esomar congress
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Information economics and policy : IEP
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ATV series of technical research studies
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SpringerLink / Bücher
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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NBER working paper series
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Prometheus : critical studies in innovation
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Research in advertising. (5. Annual Conference of the Market Research Society, held in March 1962.)
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Telecommunications policy : the international journal of digital economy, data sciences and new media
3
The economist
3
Wirtschaft und Werbung : WW ; Fachblatt für d. Werbeberufe ; Organ d. Fachorganisationen
3
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3
"The application of market and social research for more efficient planning" : ESOMAR special groups
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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Die Anzeige : d. Fachzeitschr. für Werbung
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Houghton Mifflin Adviser in Marketing
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International journal of industrial organization
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Kyklos : international review for social sciences
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Reihe: Marketing : MAR
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Reihe: Telekommunikation _372 Mediendienste
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Schriften zur Rundfunkökonomie
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Strategien erfolgreicher TV-Marken : eine internationale Analyse
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The American economic review
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ECONIS (ZBW)
362
USB Cologne (EcoSocSci)
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EconStor
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RePEc
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Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
2
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
3
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
4
Mass media communication & companies' market position : the case of Czech mortgage market
Gunina, Daria
;
Novák, Michal
;
Kincl, Tomáš
; …
- In:
Acta oeconomica Pragensia : vědecký časopis Vysoke …
26
(
2018
)
2
,
pp. 41-55
Persistent link: https://www.econbiz.de/10011918625
Saved in:
5
Was
television
responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
6
Media, technology and family : interrogating the dynamics of interactions
Nair, Tara S.
-
2016
Persistent link: https://www.econbiz.de/10012505292
Saved in:
7
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
8
Economia della televisione
Gambaro, Marco
;
Silva, Francesco
-
1992
Persistent link: https://www.econbiz.de/10000885519
Saved in:
9
Reaktionen auf den Konsultationsprozess zum Grünbuch "Pluralismus und Medienkonzentration im Binnenmarkt - Bewertung der Notwendigkeit einer Gemeinschaftsaktion" : Mitteilung der K...
1994
Persistent link: https://www.econbiz.de/10000896666
Saved in:
10
MEDIA programme : MEDIA ; Measures to encourage the development of the European audiovisual industry
1994
-
Ed. 5
Persistent link: https://www.econbiz.de/10000897077
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