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~subject:"Mediensektor"
~subject:"USA"
~subject:"Werbung"
~subject:"World"
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Booz, Allen & Hamilton GmbH <Düsseldorf>
1
British Film Institute
1
Brookings Institution
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1
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1
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1
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The journal of media economics
20
Working paper / National Bureau of Economic Research, Inc.
10
CESifo working papers
5
Esomar congress
5
NBER working paper series
5
ATV series of technical research studies
4
Journal of sports economics
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
The Sage CommText series
4
Journal of marketing communications
3
Kom / Kommission der Europäischen Gemeinschaften
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
NBER Working Paper
3
People and communication
3
Prometheus : critical studies in innovation
3
R / Rand Corporation
3
Research in advertising. (5. Annual Conference of the Market Research Society, held in March 1962.)
3
SpringerLink / Bücher
3
Strategien erfolgreicher TV-Marken : eine internationale Analyse
3
The economist
3
The quarterly journal of economics
3
Wirtschaft und Werbung : WW ; Fachblatt für d. Werbeberufe ; Organ d. Fachorganisationen
3
"The application of market and social research for more efficient planning" : ESOMAR special groups
2
A Midland book
2
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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Comedia series
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Die Anzeige : d. Fachzeitschr. für Werbung
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Discussion paper / Centre for Economic Policy Research
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Diskussionsbeiträge aus dem Institut für Volkswirtschaftslehre, Universität Hohenheim
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Economic inquiry : journal of the Western Economic Association International
2
European journal of political economy
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Europäische Hochschulschriften / 40
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Handbook of social media management : value chain and business models in changing media markets
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Houghton Mifflin Adviser in Marketing
2
Information economics and policy : IEP
2
Intereconomics : review of European economic policy
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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EconStor
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RePEc
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USB Cologne (business full texts)
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1
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
2
An exploration of shared services agreements within US local
television
markets
Hull, Kevin
;
Coffey, Amy Jo
- In:
Journal of media business studies
12
(
2015
)
1/2
,
pp. 138-151
Persistent link: https://www.econbiz.de/10011519113
Saved in:
3
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
4
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
5
Mass media communication & companies' market position : the case of Czech mortgage market
Gunina, Daria
;
Novák, Michal
;
Kincl, Tomáš
; …
- In:
Acta oeconomica Pragensia : vědecký časopis Vysoke …
26
(
2018
)
2
,
pp. 41-55
Persistent link: https://www.econbiz.de/10011918625
Saved in:
6
Was
television
responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
7
Media, technology and family : interrogating the dynamics of interactions
Nair, Tara S.
-
2016
Persistent link: https://www.econbiz.de/10012505292
Saved in:
8
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
9
Portrayals of volunteering on U.S.
television
: a textual analysis
Wiley, Kimberly
;
Evans, Marissa
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
4
,
pp. 878-900
Persistent link: https://www.econbiz.de/10013391987
Saved in:
10
It's the media, stupid: how media activity shapes public spending
Bruns, Christian
;
Himmler, Oliver
-
2008
television
stations. Instrumenting for the possible endogeneity of media activity to public spending, 2SLS results confirm a …
Persistent link: https://www.econbiz.de/10010264514
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