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~subject:"Mediensektor"
~subject:"Werbung"
~subject:"World"
~type_genre:"Article in journal"
~type_genre:"Filmografie"
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Journal of marketing communications
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3
The economist
3
Information economics and policy : IEP
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing research : JMR
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Business and Economic Research : BER
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Business history
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Business history review
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Cambridge journal of regions economy and society
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1
Economic inquiry : journal of the Western Economic Association International
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European journal of marketing : EJM
1
European journal of political economy
1
European research on management and business economics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Japan and the world economy : international journal of theory and policy
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Journal of Chinese economic and foreign trade studies
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Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of economic behavior & organization : JEBO
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Journal of marketing
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Journal of media business studies
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of service theory and practice : JSTP
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Journal of the Academy of Marketing Science
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Journal of the Operational Research Society : OR
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Journal of world business : JWB
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Kyklos : international review for social sciences
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NRI quarterly
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Omega : the international journal of management science
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ECONIS (ZBW)
57
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57
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1
Was
television
responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
2
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
3
Mass media communication & companies' market position : the case of Czech mortgage market
Gunina, Daria
;
Novák, Michal
;
Kincl, Tomáš
; …
- In:
Acta oeconomica Pragensia : vědecký časopis Vysoke …
26
(
2018
)
2
,
pp. 41-55
Persistent link: https://www.econbiz.de/10011918625
Saved in:
4
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
5
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
6
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
7
Regulating digital
television
in a convergent world
Cave, Martin
- In:
Telecommunications policy : the international journal …
21
(
1997
)
7
,
pp. 575-596
Persistent link: https://www.econbiz.de/10001336780
Saved in:
8
The future of digital TV : special issue
Gerbarg, Darcy
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10001355501
Saved in:
9
Feeling for the future : a survey of
television
Heilemann, John
- In:
The economist
330
(
1994
)
Persistent link: https://www.econbiz.de/10001154374
Saved in:
10
Television
in Japan in the age of global media restructuring
Fukumoto, Isofumi
- In:
NRI quarterly
6
(
1997
)
3
,
pp. 28-47
Persistent link: https://www.econbiz.de/10001228646
Saved in:
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