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Mediensektor
Werbung
10
Großbritannien
6
Werbeplanung
4
Werbungsmittel
4
Advertising
3
Werbungsbetrieb
3
Werbungsunternehmung
3
Advertising media
2
Advertising planning
2
Communication media
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Controlling
2
Kommunikationsmedien
2
Media industries
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Media usage
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Mediennutzung
2
Welt
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Werbemittel
2
Werbeträger
2
Werbewirkungsanalyse
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World
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Absatztheorie
1
Advertising effects
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Bildungssoziologie
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Dauer
1
Duration
1
Erfolg
1
Finanzierung
1
Grossbritannien
1
International organization
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Internationale Organisation
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Marketing
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Monte Carlo simulation
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Monte-Carlo-Simulation
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Publizistik
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Statistische Darstellungsmethoden
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Theory
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English
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Broadbent, Simon
2
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Communication, Advertising and Marketing Education Foundation
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ECONIS (ZBW)
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1
Spending advertising money : an introduction to media planning, media buying and the uses of media research
Broadbent, Simon
-
1975
-
Completely rev 2. ed.
Persistent link: https://www.econbiz.de/10001948951
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Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon
-
1979
-
3. ed
Persistent link: https://www.econbiz.de/10000558872
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