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The effect of multiple language product descriptions on product evaluations
Gopinath, Mahesh
;
Glassman, Myron
- In:
Psychology & marketing
25
(
2008
)
3
,
pp. 233-261
Persistent link: https://www.econbiz.de/10003735811
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Is dual language marketing socially responsible?
Glassman, Myron
;
Glassman, Aaron
- In:
Business horizons
60
(
2017
)
4
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pp. 565-572
Persistent link: https://www.econbiz.de/10011707758
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