Is dual language marketing socially responsible?
Myron Glassman, Aaron Glassman
| Year of publication: |
July-August 2017
|
|---|---|
| Authors: | Glassman, Myron ; Glassman, Aaron |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 60.2017, 4, p. 565-572
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| Subject: | Bilingual marketing | Stakeholder theory | Hispanic consumer market | Advertising demographics | Social responsibility of business | Stakeholder | Corporate Social Responsibility | Corporate social responsibility | Werbung | Advertising | Hispano-Amerikaner | Hispanics | Konsumentenverhalten | Consumer behaviour | Mehrsprachigkeit | Multilingualism | Marketingmanagement | Marketing management | Sprache | Language | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2017.04.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011707758