Narrow search
Showing 1 - 10 of 5,109
Cover Image
An empirical analysis of consumers' attitudes toward physicians' advertising
Moser, H. R. - In: Health marketing quarterly 25 (2007/08) 3, pp. 270-288
Persistent link: https://www.econbiz.de/10003764732
Cover Image
Do stronger links with practice make perfect? : a survey of advertising scholars
De Gregorio, Federico; Cheng, I-huei - In: International journal of advertising : the quarterly … 28 (2009) 3, pp. 555-589
Persistent link: https://www.econbiz.de/10003874762
Cover Image
How chiropractic advertising is viewed by the general public : en empirical analysis
Freeman, Gordon L.; Moser, H. R. - In: Journal of business and economic perspectives 35 (2009) 1, pp. 52-69
Persistent link: https://www.econbiz.de/10003927899
Cover Image
Beliefs of and attitudes toward political advertising : an exploratory investigation
Jin, Hyun Seung; An, Soontae; Simon, Todd F. - In: Psychology & marketing 26 (2009) 6, pp. 551-568
Persistent link: https://www.econbiz.de/10003858283
Cover Image
Examining the dimensionality in global attitudes toward advertising : a comparison of perceptions of Chinese and United States consumers
Haytko, Diana L.; Clark, Ronald A.; Hermans, Charles M.; … - In: Journal of international consumer marketing 30 (2018) 2, pp. 85-97
Persistent link: https://www.econbiz.de/10011917521
Cover Image
Positive uncertainty : the benefit of the doubt in advertising
Ketelaar, Paul Edwin; Riet, Jonathan van 't; … - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 256-269
Persistent link: https://www.econbiz.de/10011859316
Cover Image
Exploring the opinions of the YouTube visitors towards advertisements and its influence on purchase intention among viewers
Sebastian, Ann Tresa; Lal, Bhagya; Anupama, J.; … - In: Cogent business & management 8 (2021) 1, pp. 1-24
in online customers in recent years. Nonetheless, there are not many in-depth studies analyzing the opinion of Indian … explored opinion about advertisements and its role in purchasing intentions among young YouTube visitors, using qualitative …
Persistent link: https://www.econbiz.de/10012665937
Cover Image
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.; Sullivan, Helen W.; Berktold, Jennifer; … - In: Health marketing quarterly 38 (2021) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Cover Image
Testing US advertising belief and attitude measures in France
Truong, Yann; McColl, Rod; Descubes, Irena - In: Journal of euromarketing 18 (2009) 1, pp. 35-46
Persistent link: https://www.econbiz.de/10003862185
Cover Image
Relevanz von Werbeeinstellungen zur Kontrolle langfristiger Werbewirkung im Fall etablierter Konsumgütermarken
Schlichthorst, Marisa - 2006
bezüglich der Werbung eine bedeutendere Rolle für die Beeinflussung des Kaufverhaltens als die Werbeeinstellung und eignen sich …
Persistent link: https://www.econbiz.de/10003428351