Beliefs of and attitudes toward political advertising : an exploratory investigation
Year of publication: |
2009
|
---|---|
Authors: | Jin, Hyun Seung ; An, Soontae ; Simon, Todd F. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 26.2009, 6, p. 551-568
|
Subject: | Wahlkampf | Electoral campaign | Werbung | Advertising | Gesellschaftliches Bewusstsein | Social consciousness | Meinung | Opinion | Theorie | Theory | USA | United States |
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