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RepTrak™ pulse : conceptualizing and validating a short-form measure of corporate reputation
Ponzi, Leonard J.; Fombrun, Charles J.; Gardberg, Naomi A. - In: Corporate reputation review : an international journal 14 (2011/12) 1, pp. 15-35
Persistent link: https://www.econbiz.de/10009162081
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Keeping score : the challenges of measuring corporate reputation
Dowling, Grahame R.; Gardberg, Naomi A. - In: The Oxford handbook of corporate reputation, (pp. 34-68). 2012
Persistent link: https://www.econbiz.de/10009573970
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Keeping Score: The Challenges of Measuring Corporate Reputation
Dowling, Grahame R.; Gardberg, Naomi A. - In: The Oxford handbook of corporate reputation. 2012
Persistent link: https://www.econbiz.de/10013476689
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Stakeholder tracking and analysis : the RepTrak System for measuring corporate peputation
Fombrun, Charles J.; Ponzi, Leonard J.; Newburry, William - In: Corporate reputation review : an international journal 18 (2015) 1, pp. 3-24
Persistent link: https://www.econbiz.de/10010514037
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Unternehmensreputation auf dem Prüfstand : welche Unternehmen haben die beste Reputation in Deutschland?
Fombrun, Charles J.; Wiedmann, Klaus-Peter - In: Planung & Analyse : Zeitschrift für Marktforschung und … 28 (2001) 4, pp. 60-64
Persistent link: https://www.econbiz.de/10001612893