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Messung
Consumer behaviour
24
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Brand management
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Großbritannien
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International journal of market research
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International journal of market research : JMRS ; the journal of the Market Research Society
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The Routledge companion to strategic marketing
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ECONIS (ZBW)
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Over-time variation in individual’s customer satisfaction scores
Dawes, John
;
Stocchi, Lara
;
Dall'Olmo Riley, Francesca
- In:
International journal of market research
62
(
2020
)
3
,
pp. 262-271
Persistent link: https://www.econbiz.de/10012231171
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2
Customer journey : from practice to theory
Harris, Patricia
;
Pol, Harald
;
Veen, Gerrita van der
- In:
The Routledge companion to strategic marketing
,
(pp. 67-90)
.
2021
Persistent link: https://www.econbiz.de/10012498431
Saved in:
3
"Distortion" in retrospective measures of word of mouth
East, Robert
;
Uncles, Mark D.
;
Romaniuk, Jenni
;
Hand, Chris
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
4
,
pp. 477-486
Persistent link: https://www.econbiz.de/10009788922
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