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Internet advertising : theory and research
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How marketing contributes to the bottom line
Stewart, David W.
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 94-105
Persistent link: https://www.econbiz.de/10003688987
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Measuring interactive marketing communication : conceptual foundations and empirical operationalizations
Stewart, David W.
;
Pavlou, Paul A.
- In:
Internet advertising : theory and research
,
(pp. 225-257)
.
2007
Persistent link: https://www.econbiz.de/10003530851
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3
Master of marketing measurement : Margaret Henderson Blair on marketing accountability
Blair, Margaret Henderson
-
2021
Persistent link: https://www.econbiz.de/10012321737
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