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Messung
Consumer behaviour
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Brand image
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Brand management
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Stocchi, Lara
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Banelis, Melissa
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International journal of market research
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of advertising research
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ECONIS (ZBW)
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Measuring audience reach of outdoor advertisements : using Bluetooth technology to validate measurement
Page, Bill
;
Anesbury, Zachary
;
Moshakis, Sophia
; …
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 456-463
Persistent link: https://www.econbiz.de/10011966616
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2
A new measure of consideration set size : the average number of salient brands
Stocchi, Lara
;
Banelis, Melissa
;
Wright, Malcolm
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
1
,
pp. 79-94
Persistent link: https://www.econbiz.de/10011472554
Saved in:
3
Over-time variation in individual’s customer satisfaction scores
Dawes, John
;
Stocchi, Lara
;
Dall'Olmo Riley, Francesca
- In:
International journal of market research
62
(
2020
)
3
,
pp. 262-271
Persistent link: https://www.econbiz.de/10012231171
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