Measuring audience reach of outdoor advertisements : using Bluetooth technology to validate measurement
Bill Page, Zachary Anesbury, Sophia Moshakis, Alicia Grasby
| Year of publication: |
December 2018
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|---|---|
| Authors: | Page, Bill ; Anesbury, Zachary ; Moshakis, Sophia ; Grasby, Alicia |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 58.2018, 4, p. 456-463
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| Subject: | Messung | Measurement | Werbewirkung | Advertising effects | Außenwerbung | Outdoor advertising | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2017-057 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011966616