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Meta-Analyse
Konsumentenverhalten
51
Consumer behaviour
50
Advertising
49
Werbung
49
Theorie
46
Deutschland
44
Theory
43
Germany
39
Meta-analysis
37
Marketing
31
Marketingmanagement
31
Marktforschung
31
Advertising effects
30
Marketing management
30
Werbewirkung
30
Market research
27
Betriebswirtschaftslehre
22
Business economics
20
Marketing theory
20
Marketingtheorie
20
Bibliometrie
14
Bibliometrics
13
Empirical method
13
Empirische Methode
13
Corporate planning
11
Unternehmensplanung
11
Gender
10
Geschlecht
10
Scientific method
10
Wissenschaftliche Methode
10
Humor
9
Markenimage
9
Beziehungsmarketing
8
Brand management
8
Markenführung
8
Relationship marketing
8
Brand image
7
Internet marketing
7
Online-Marketing
7
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Undetermined
17
Free
2
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Article
32
Book / Working Paper
2
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Article in journal
30
Aufsatz in Zeitschrift
30
Aufsatz im Buch
2
Book section
2
Arbeitspapier
1
Einführung
1
Graue Literatur
1
Lehrbuch
1
Non-commercial literature
1
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1
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1
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Language
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English
31
German
3
Author
All
Eisend, Martin
34
Tarrahi, Farid
6
Küster-Rohde, Franziska
2
Pick, Doreén
2
Sauer, Nicola E.
2
Ang, Lawrence
1
Apaolaza, Vanessa
1
Berlo, Zeph M. C. van
1
Boerman, Sophie C.
1
Calantone, Roger J.
1
Dahlén, Micael
1
Dens, Nathalie
1
Desveaud, Kathleen
1
Dost, Florian
1
Eelen, Jiska
1
Evanschitzky, Heiner
1
Fantapié Altobelli, Claudia
1
Grewal, Dhruv
1
Hartmann, Patrick
1
Hermann, Erik
1
Koslow, Scott
1
Mandler, Timo
1
Matiaske, Wenzel
1
Meijers, Marijn H. C.
1
Okazaki, Shintaro
1
Pelsmacker, Patrick de
1
Plangger, Kirk
1
Purnawirawan, Nathalia
1
Reijmersdal, Eva A. van
1
Rosengren, Sara
1
Ruyter, Ko de
1
Schmidt, Susanne
1
Voorveld, Hilde
1
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Journal of advertising : official publication of the American Academy of Advertising
4
Journal of the Academy of Marketing Science
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of international marketing
3
Journal of advertising
2
Journal of marketing
2
Marketing letters : a journal of research in marketing
2
Breaking new ground in theory and practice
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
1
Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
1
Information systems research : ISR
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing
1
Journal of retailing
1
Marketing : journal of research and management
1
Psychology & marketing
1
Sozialwissenschaftliche Forschungsmethoden
1
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ECONIS (ZBW)
34
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1
Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research
Eisend, Martin
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 23-40
Persistent link: https://www.econbiz.de/10011485859
Saved in:
2
Explaining digital piracy : a meta-analysis
Eisend, Martin
- In:
Information systems research : ISR
30
(
2019
)
2
,
pp. 636-664
Persistent link: https://www.econbiz.de/10012038248
Saved in:
3
The third-person effect in advertising : a meta-analysis
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
Saved in:
4
Meta-analysis in advertising research
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10011686441
Saved in:
5
Metaanalyse : Einführung und kritische Diskussion
Eisend, Martin
-
2004
Persistent link: https://www.econbiz.de/10001966736
Saved in:
6
A meta-analysis of humor in advertising
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 191-203
Persistent link: https://www.econbiz.de/10003851358
Saved in:
7
A meta-analysis of gender roles in advertising
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
4
,
pp. 418-440
Persistent link: https://www.econbiz.de/10008735695
Saved in:
8
How humor in advertising works : a meta-analytic test of alternative models
Eisend, Martin
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10009160251
Saved in:
9
Metaanalyse
Eisend, Martin
- In:
Empirische Mastertechniken : eine anwendungsorientierte …
,
(pp. 433-456)
.
2009
Persistent link: https://www.econbiz.de/10003879077
Saved in:
10
Morality effects and consumer responses to counterfeit and pirated products : a meta-analysis
Eisend, Martin
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 301-323
Persistent link: https://www.econbiz.de/10011988969
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