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Meta-analysis
Advertising
49
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48
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41
Consumer behaviour
40
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34
Advertising effects
30
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Eisend, Martin
37
Tarrahi, Farid
6
Küster-Rohde, Franziska
2
Pick, Doreén
2
Sauer, Nicola E.
2
Ang, Lawrence
1
Apaolaza, Vanessa
1
Berlo, Zeph M. C. van
1
Boerman, Sophie C.
1
Calantone, Roger J.
1
Dahlén, Micael
1
Dens, Nathalie
1
Desveaud, Kathleen
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Dost, Florian
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Eelen, Jiska
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Evanschitzky, Heiner
1
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Journal of advertising : official publication of the American Academy of Advertising
4
Journal of the Academy of Marketing Science
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of international marketing
3
Journal of advertising
2
Journal of marketing
2
Journal of retailing
2
Marketing Letters
2
Marketing letters : a journal of research in marketing
2
Breaking new ground in theory and practice
1
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Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
1
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1
Journal of advertising research
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Journal of business ethics : JOBE
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
35
RePEc
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Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research
Eisend, Martin
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 23-40
Persistent link: https://www.econbiz.de/10011485859
Saved in:
2
Explaining digital piracy : a meta-analysis
Eisend, Martin
- In:
Information systems research : ISR
30
(
2019
)
2
,
pp. 636-664
Persistent link: https://www.econbiz.de/10012038248
Saved in:
3
The third-person effect in advertising : a meta-analysis
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
Saved in:
4
Meta-analysis in advertising research
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10011686441
Saved in:
5
Metaanalyse : Einführung und kritische Diskussion
Eisend, Martin
-
2004
Persistent link: https://www.econbiz.de/10001966736
Saved in:
6
A meta-analysis of humor in advertising
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 191-203
Persistent link: https://www.econbiz.de/10003851358
Saved in:
7
A meta-analysis of gender roles in advertising
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
4
,
pp. 418-440
Persistent link: https://www.econbiz.de/10008735695
Saved in:
8
How humor in advertising works : a meta-analytic test of alternative models
Eisend, Martin
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10009160251
Saved in:
9
Shelf space elasticity : a meta-analysis
Eisend, Martin
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 168-181
Persistent link: https://www.econbiz.de/10010402347
Saved in:
10
Metaanalyse
Eisend, Martin
- In:
Empirische Mastertechniken : eine anwendungsorientierte …
,
(pp. 433-456)
.
2009
Persistent link: https://www.econbiz.de/10003879077
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