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Targeting Middle-Class in Emer...
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Kardes, Ilke
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International business review : the official journal of the European International Business Academy
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Reaching middle class consumers in emerging markets : unlocking market potential through urban-based analysis
Kardes, Ilke
- In:
International business review : the official journal of …
25
(
2016
)
3
,
pp. 703-710
Persistent link: https://www.econbiz.de/10011488309
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Middle-class consumers in emerging markets : conceptualization, propositions, and implications for international marketers
Cavusgil, S. Tamer
;
Deligonul, Seyda
;
Kardes, Ilke
; …
- In:
Journal of international marketing
26
(
2018
)
3
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011924488
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3
Targeting middle-class in emerging markets : the case of Brazil
Kardes, Ilke
;
Chueke, Gabriel Vouga
- In:
Rutgers business review
2
(
2017
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10011887012
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