Reaching middle class consumers in emerging markets : unlocking market potential through urban-based analysis
Year of publication: |
June 2016
|
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Authors: | Kardes, Ilke |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 25.2016, 3, p. 703-710
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Subject: | Urban-based market potential analysis | City-based market potential analysis | Granular approach | Middle class | Emerging markets | Schwellenländer | Emerging economies | Mittelschicht | Marktgröße | Market size | Konsumentenverhalten | Consumer behaviour |
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