Research into the influence of model ethnicity on advertising effectiveness usually compares a dominant or mainstream group with a single, ethnically distinctive minority group. Such two-group studies implicitly assume that all minorities react similarly to distinctive and non-distinctive models...

Discrimination against minorities is pervasive in many societies, but little is known about minorities' strategies to avoid being discriminated against. In our trust game among 758 high-school students in the country of Georgia, ethnic Georgian trustors discriminate against the ethnic Armenian...