Purpose – The purpose of this paper is to examine mindfulness‐based marketing strategy implementation by small healthcare businesses and its outcome on relationship quality. Design/methodology/approach – The author evaluates the direct and indirect effects of mindful marketing practices of...

Purpose – The purpose of this introductory paper is a harbinger to the collection of scholarly articles by some well‐known international scholars in quality and business fields to this special edition of IJQRM on mindfulness and quality in small and large firms. It also provides an analysis...

Purpose – The purpose of this paper is to provide empirical evidence of engineering knowledge creation in the context of product failure management, thereby extending knowledge about organizational learning and mindfulness to a largely unexplored context. The study addresses a gap in the...

Purpose – The purpose of this paper is to examine how mindless/mindful classroom practices affect the quality of learning and overall experiences of children in an early childhood educational setting. Design/methodology/approach – The method used in the study is auto‐ethnography. This...

Purpose – The purpose of this paper is to connect mindfulness with service quality constructs and apply the resultant framework, service‐mindful orientation (SMO), to the analysis of strategic perspectives and philosophical orientations of small to medium‐sized enterprises (SMEs) in Ghana...

Purpose – The purpose of this paper is to point out the potential for further theorizing of the concept of mindfulness, by extending and nuancing present accounts of East‐West dichotomies in relation to the concept. Design/methodology/approach – The paper takes the form of a literature...

Purpose – This research aims at contributing to international marketing literature by reconsidering the drivers of firms’ globalization and global market performance in the light of organizational mindfulness concept. Design/methodology/approach – Based on industrial organization theory,...

This paper draws from the mindfulness theory in examining the effects of service reliability (including reliable health information and care), pre-emptive conflict handling, and customer orientation on customer satisfaction and loyalty in healthcare service delivery in Malaysia. A survey of 423...