Guardiola, Sandy; Gabay, Gillie; Moskowitz, Howard R. - In: Humanomics: The International Journal of Systems and Ethics 25 (2009) October, pp. 254-267
Purpose – The purpose of this paper is to gain an understanding of consumer preferences and mind-set regarding the transition to using renewable energy. Design/methodology/approach – The approach taken is an experimental design of messaging (conjoint analysis). Findings – The study...
