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~subject:"Mittelmeerraum"
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Mittelmeerraum
Consumer behaviour
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Italy
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Culture
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Mediterranean identity
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Brand image
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Business network
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SME
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Marketing
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Marketing theory
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Marketingtheorie
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Mediterranean region
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Craig, C. S.
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Petruzzellis, Luca
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Palumbo, Ada
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EuroMed journal of business
1
The journal of consumer marketing
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ECONIS (ZBW)
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Separate but together : Mediterranean identity in three countries
Petruzzellis, Luca
;
Craig, C. S.
- In:
The journal of consumer marketing
33
(
2016
)
1
,
pp. 9-19
Persistent link: https://www.econbiz.de/10011472832
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2
The MED scale : regional variation in values and beliefs, evidence from Italy
Petruzzellis, Luca
;
Craig, C. S.
;
Palumbo, Ada
- In:
EuroMed journal of business
12
(
2017
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10011704993
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