Branding relationship in financial services : paradigm shift in Mediterranean countries
Year of publication: |
2011
|
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Authors: | Petruzzellis, Luca ; Romanazzi, Salvatore ; Tassiello, Vito |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 18.2010/11, 4/5, p. 312-328
|
Subject: | Dienstleistungssektor | Service industry | Dienstleistungsmarketing | Services marketing | Markenimage | Brand image | Mittelmeerraum | Mediterranean region |
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