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The battle for China's good-enough market
Gadiesh, Orit; Leung, Philip; Vestring, Till - In: Harvard business review : HBR 85 (2007) 9, pp. 80-89
Persistent link: https://www.econbiz.de/10003535314
Cover Image
The battle for China's good-enough market
Gadiesh, Orit; Leung, Philip; Vestring, Till - In: Harvard business review on emerging markets, (pp. 71-94). 2008
Persistent link: https://www.econbiz.de/10003748200