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Segmenting utilitarian-based mobile app users : an empirical study using SEM and clustering techniques
Gupta, Priyanka; Prashar, Sanjeev; Parsad, Chandan; … - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 126-142
Persistent link: https://www.econbiz.de/10012693498
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Role of shopping app attributes in creating urges for impulse buying : an empirical investigation using SEM and neural network technique
Gupta, Priyanka; Prashar, Sanjeev; Parsad, Chandan; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 1, pp. 43-64
Persistent link: https://www.econbiz.de/10012494935
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Examining the influence of antecedents of continuous intention to use an informational app : the role of perceived usefulness and perceived ease of use
Gupta, Priyanka; Prashar, Sanjeev; Vijay, T. Sai; … - In: International journal of business information systems : … 36 (2021) 2, pp. 270-287
Persistent link: https://www.econbiz.de/10012506885
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Creating brand love for payment apps through emotions
Kumar, Sushant; Prashar, Sanjeev; Shah, Arunima - In: Marketing intelligence & planning 41 (2023) 3, pp. 279-292
Persistent link: https://www.econbiz.de/10014312975