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Advertising
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Okazaki, Shintaro
8
Hirose, Morikazu
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Grande, Ildefonso
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Li, Hairong
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Mendez, Felipe
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Molina, Francisco José
1
Molina-Castillo, Francisco-Jose
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Navarro-Bailón, Maria Ángeles
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Navarro-Bailón, María Ángeles
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Peng, Yue
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Breaking new ground in theory and practice
2
Cross-cultural buyer behavior
1
Electronic markets : the international journal on networked business
1
International journal of electronic commerce : IJEC
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Trust and new technologies : marketing and management on the Internet and mobile media
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ECONIS (ZBW)
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QR code mobile promotion : an initial inquiry
Okazaki, Shintaro
;
Hirose, Morikazu
;
Li, Hairong
- In:
Breaking new ground in theory and practice
,
(pp. 407-422)
.
2011
Persistent link: https://www.econbiz.de/10009380995
Saved in:
2
Mobile advertising avoidance : exploring the role of ubiquity
Okazaki, Shintaro
;
Molina, Francisco José
;
Hirose, Morikazu
- In:
Electronic markets : the international journal on …
22
(
2012
)
3
,
pp. 169-183
Persistent link: https://www.econbiz.de/10009657247
Saved in:
3
Assessing the effect of trust on mobile advertising campaigns : the Japanese case
Okazaki, Shintaro
- In:
Trust and new technologies : marketing and management …
,
(pp. 146-164)
.
2008
Persistent link: https://www.econbiz.de/10003770895
Saved in:
4
Global youth and mobile games: applying the extended technology acceptance model in the USA, Japan, Spain, and the Czech Republic
Okazaki, Shintaro
;
Skapa, Radoslav
;
Grande, Ildefonso
- In:
Cross-cultural buyer behavior
,
(pp. 253-270)
.
2007
Persistent link: https://www.econbiz.de/10003478353
Saved in:
5
Privacy concerns in quick response code mobile promotion : the role of social anxiety and situational involvement
Okazaki, Shintaro
;
Navarro-Bailón, María Ángeles
; …
- In:
International journal of electronic commerce : IJEC
16
(
2011/12
)
4
,
pp. 91-119
Persistent link: https://www.econbiz.de/10009573706
Saved in:
6
Who's afraid of ubiquitous promotion? : exploring the effects of privacy concerns
Okazaki, Shintaro
;
Navarro-Bailón, Maria Ángeles
- In:
Breaking new ground in theory and practice
,
(pp. 233-245)
.
2011
Persistent link: https://www.econbiz.de/10009380725
Saved in:
7
Perceived ubiquity in mobile services
Okazaki, Shintaro
;
Mendez, Felipe
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 98-111
Persistent link: https://www.econbiz.de/10009758378
Saved in:
8
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
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