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~subject:"Mobile Business"
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Mobile Business
Consumer behaviour
14
Konsumentenverhalten
12
Beziehungsmarketing
8
Relationship marketing
8
Brand management
5
Internet marketing
5
Markenführung
5
Marketing management
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Marketingmanagement
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Online-Marketing
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USA
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United States
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Mobile communications
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Mobile marketing
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Mobilkommunikation
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Branding
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China
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Customer experience
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Email marketing
3
Global marketing
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Innovation adoption
3
Innovationsakzeptanz
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Jugendliche
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Mobile business
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Wireless communications
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Youth
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4Cs
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Advertising
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Advertising effects
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Betriebswirtschaftsstudium
2
Brand image
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Cluster analysis
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Consumer acceptance of new marketing platforms
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Consumer information format
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Decision-making processes
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Einzelhandel
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Engagement
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Facebook
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Food nutrition labelling
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Gao, Tao
3
Rohm, Andrew J.
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Sultan, Fareena
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Pagani, Margherita
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Business horizons
1
Journal of business research : JBR
1
The journal of consumer marketing
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ECONIS (ZBW)
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Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Saved in:
2
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
3
Factors influencing Chinese youth consumers' acceptance of mobile marketing
Gao, Tao
;
Sultan, Fareena
;
Rohm, Andrew J.
- In:
The journal of consumer marketing
27
(
2010
)
7
,
pp. 574-583
Persistent link: https://www.econbiz.de/10008772840
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