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Digital advertising : theory and research
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ECONIS (ZBW)
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Advertising (in)attention in the digital environment
Duff, Brittany R. L.
;
Lutchyn, Yuliya
- In:
Digital advertising : theory and research
,
(pp. 138-165)
.
2017
Persistent link: https://www.econbiz.de/10011646108
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Advertising, promotion, and new media
Stafford, Marla Royne
(
ed.
);
Faber, Ronald J.
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011510115
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