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The case for "benevolent" mobile apps
Urban, Glen L.; Sultan, Fareena - In: MIT sloan management review 56 (2014/15) 2, pp. 31-37
Persistent link: https://www.econbiz.de/10011339165
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Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao; Rohm, Andrew J.; Sultan, Fareena; Pagani, … - In: Journal of business research : JBR 66 (2013) 12, pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
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Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.; Gao, Tao; Sultan, Fareena; Pagani, … - In: Business horizons 55 (2012) 5, pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
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Factors influencing Chinese youth consumers' acceptance of mobile marketing
Gao, Tao; Sultan, Fareena; Rohm, Andrew J. - In: The journal of consumer marketing 27 (2010) 7, pp. 574-583
Persistent link: https://www.econbiz.de/10008772840