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Mobile app introduction and online and offline purchases and product returns
Narang, Unnati; Shankar, Venkatesh - In: Marketing science : the marketing journal of the … 38 (2019) 5, pp. 756-772
Persistent link: https://www.econbiz.de/10012120898
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Crafting experiential value via smartphone apps channel
Sajad Rezaei; Naser Valaei - In: Marketing intelligence & planning 35 (2017) 5, pp. 688-702
Persistent link: https://www.econbiz.de/10011774662
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Success factors driving consumer reuse intention of mobile shopping application channel
Tseng, Timmy H.; Lee, Crystal T.; Huang, Hsiao-Ting; … - In: International journal of retail and distribution management 50 (2022) 1, pp. 76-99
Persistent link: https://www.econbiz.de/10012798303
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The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian; Kannan, P. K. - In: Journal of marketing research 58 (2021) 2, pp. 246-264
Persistent link: https://www.econbiz.de/10012492695
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Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen - In: Marketing intelligence & planning 41 (2023) 4, pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
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Shopping app features : influencing the download and use intention
Sinemus, Kathrin; Zielke, Stephan - In: International journal of retail and distribution management 50 (2022) 8/9, pp. 1015-1038
Persistent link: https://www.econbiz.de/10013398150
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The impact of mobile app adoption on physical and online channels
Lim, Boram; Xie, Ying; Haruvy, Ernan - In: Journal of retailing 98 (2022) 3, pp. 453-470
Persistent link: https://www.econbiz.de/10013426737
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Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin; Zhu, Ting; Chen, Yubo - In: Journal of retailing 100 (2024) 1, pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
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SoLoMo - Always-on im Handel : Die soziale, lokale und mobile Zukunft des Shopping
Heinemann, Gerrit - 2015 - 2., überarb. Aufl. 2015
Always-on und Always-in-Touch – das neue Kaufverhalten -- Social Commerce als Basisfaktor Nr. 1 des SoLoMo -- Location Based Services als Basisfaktor Nr. 2 des SoLoMo -- Mobile Commerce als Basisfaktor Nr. 3 des SoLoMo -- Empirische Studie von kaufDA – Status und Potenziale von Location...
Persistent link: https://www.econbiz.de/10014020187
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SoLoMo - Always-on im Handel : die soziale, lokale und mobile Zukunft des Shopping
Heinemann, Gerrit; Gaiser, Christian W. - 2015 - 2., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014010033