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A vicarious innovativeness scale for 3G mobile services : integrating the domain specific innovativeness scale with psychological and rational indicators

Pagani, Margherita - In: Technology analysis & strategic management 19 (2007) 6, pp. 709-728

Persistent link: https://www.econbiz.de/10003605703

Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing

Rohm, Andrew J.; Gao, Tao; Sultan, Fareena; Pagani, … - In: Business horizons 55 (2012) 5, pp. 485-493

Persistent link: https://www.econbiz.de/10009623103

Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance

Gao, Tao; Rohm, Andrew J.; Sultan, Fareena; Pagani, … - In: Journal of business research : JBR 66 (2013) 12, pp. 2536-2544

Persistent link: https://www.econbiz.de/10010233145

An exploratory study into the determinants of adoption of mobile TV services : an integrated value perspective

Borges, Mónica S.; Rita, Paulo; Pagani, Margherita - In: International journal of electronic business 12 (2015) 1, pp. 70-94

Persistent link: https://www.econbiz.de/10011458103

Mobile and wireless systems beyond 3G : managing new business opportunities

Pagani, Margherita (contributor) - 2005

"This book explores new business opportunities and critical issue related to mobile and wireless systems beyond 3G. It identifies motivations and barriers to the adoption of 3G mobile multimedia services and provides an end-user perspective on mobile multimedia services that are likely to emerge...

Persistent link: https://www.econbiz.de/10011726431